Visit Bentonville is the premier destination marketing organization of Bentonville, Arkansas. I worked as a communications coordinator focused on social media and public relations from April to December 2023. I was hired temporarily to help the organization through a period of growth and transition by building systems, including social media strategy and a copywriting style guide. During my time at Visit Bentonville, the organization saw a nearly 20% increase in audience and an engagement increase of 6.2%.